Imagine if our Earth had double the number of trees we see on it today.
To date, over 40% of trees globally have been lost to natural disasters and human clearing. In the U.S. alone, millions of trees are destroyed every year in natural disasters.
As a recent example, in 2019 the earth lost 29 million acres of tree cover to deforestation, logging, and fires.
The losses are staggering.
We are a home furnishing company and this tragedy hits close to home for us because much of the furniture, including decanters, sold in the U.S. today is manufactured overseas. Oftentimes these products are made with illegally harvested wood from vulnerable forests.
Those that aren’t made from illegally harvested wood are often made of cheap and flimsy particle board, destined to live a short life and end up in a landfill.
We have great respect and appreciation for the vital role trees play in our ecosystem, which is why we plant a tree right here in America for every decanter sold.
Trees are beautiful, and it’s been shown that just the mere sight of trees can have a positive impact on our health. But in addition to that, trees clean the air we breathe, filter the water we drink, and provide a habitat for many species of animals.
Since the beginning, trees have furnished us with two of life’s essentials: food and oxygen. As we evolved, they provided additional necessities such as shelter, medicine, and tools. Today, their value continues to impact our lives greatly and every year even more benefits are being discovered.
Here’s a bit more information on a few of the most important reasons why we need trees.
Trees are vital for our air quality; they help to clean the air we breathe by removing harmful pollutants and releasing clean oxygen. Trees absorb pollutant gases like nitrogen and carbon monoxide and help relieve the atmosphere of excess carbon dioxide. Carbon dioxide is a ‘greenhouse’ gas, known for its heat-trapping properties. As a tree grows, it absorbs carbon dioxide from the air, stores the carbon as wood, and releases oxygen. In this way, forests act as a giant filter for our planet.
In addition to improving air quality, trees also play a key role in our water system. They capture rainwater and help to reduce the risk of natural disasters like floods and landslides. Tree root systems act like filters to remove pollutants from water and slow the absorption of water into the soil. This helps to prevent mudslides and natural erosion and reduces the risk of water over-saturation and flooding.
Each year, hundreds of new species are found around the world, and many of them are found in forests. A single tree can be home to hundreds of species of plants and animals. Currently, around 50 percent of all the animals and plants on earth live in rainforests. This may seem rather unimportant to some, but did you know that 25% of our medicines come from plants found in the rainforest? A very human connection, indeed. Scientists believe that additional medical discoveries are bound to be found in forests around the globe.
Prestige Decanters are built on solid wooden foundations. It’s not just about adding a unique sense of flair, it’s about providing customers with the quality product they’re looking for. That’s why we use 100% authentic wood.
Not only does the wood produce more visual depth, but it raises quality standards too. To put it plainly, we design our decanters with wooden bases because they make our products better — and we believe that’s what you deserve.
At the same time, we’re eco-conscious. Unlike other companies, we don’t just take and take and take. At Prestige, we give back. To offset wood use, and help restore U.S. forests, we plant a tree for every decanter purchased.
Forest conservation has been at the core of our business since we were founded. In addition to sourcing all our products responsibly, we are also taking proactive steps to restore forests in the United States.
Franklin D. Roosevelt said, “A nation that destroys its soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people.” We love that quote, and we want to do our part to strengthen our homeland.
Our products are American-made, and they’re produced with raw materials found in the U.S. The land in this country supplies us with our necessary decanter elements, and we refuse to keep taking from this gorgeous place without giving back. We want to make epic, luxurious decanters. But we want our legacy to live on past that. We want future generations of Americans to experience the purity, freshness, and strength of trees.
Most recently, we have planted in Florida, Georgia, Tennessee, Ohio, and Wisconsin. We’re based in Louisville, and we often reach out to our neighbors in Kentucky to replenish trees after natural disasters. We regularly hear the sobering totals of human lives lost and structures destroyed in these disasters. While we grieve these losses, we also think about the trees killed in wildfires, hurricanes, floods, tornados, earthquakes, and the like. We’re motivated to do our part to help replenish these gorgeous natural resources.
We hope to continue a wave of planting across our beautiful country. Our goal is to plant 100,000 trees, and maybe even inspire others to do the same.